I was the lead creative in the development of the Coors Light Permanent Spaces Playbook:
Coors Light Permanent Spaces are much more than just branded destinations: they are a series of immersive locations that encapsulate the brand’s identity, elevate the fan/brand experience and position Coors Light as the ultimate leader in fan experiences.
Each curated environment must be carefully managed to remain cohesive and relevant but can also evolve to fit the surrounding tone. This book gives the direction, assets and tools that work together to create a permanent space that stays true to our message, reinforces our brand and is uniquely Coors Light.
We gave you KickBacks so you could Kick Back and enjoy your summer!
For those of you that always wanted to be on Nickelodeon's GUTS.
The summer of 2014 was Miller Time for America. Miller Lite wanted beer drinkers nationwide to celebrate Miller Time every chance they could. And to make sure that fans are making the most of their 100 days of summer, Miller Lite rewarded those who shared their Miller Time photos with the world.
This is a launch campaign for Pinalen's Clean Bright all-purpose cleaners. The video and prints highlight how a cleaner's scent enhances the room.
Fun campaign to launch Cloralen Gel in the US market. All of these props were built and shot including the block letters. The videos demonstrate how accurate and splash-free the gel is.
This was a little mini campaign for The Laughing Cow's Cheese Dippers. It was all shot as a stop motion animations to show all the different places you and your kids could enjoy the cheese. When viewed on The Laughing Cow social channels, these videos would loop and grab the attention of their fans.
What happens when you get a group of grandmothers together to watch the Grammys?
How do you show off everything a product can do before the product exists? With intense, engaging, animations using the product’s CAD files placed in futuristic environments..
The Challenge: Encourage Fireball drinkers to ditch the food and bring the booze this holiday.
The Solution: Create a series of digital and social videos that parody the ever-popular Chopped cooking competition - ending in a failed dish, and a full bottle of Fireball.
The Challenge: Promote our new fire-breathing Snapchat lens by creating an April Fools’ Day video announcing the launch of a “new” Fireball product.
The Solution: Create a mock ad introducing Fireball Dragon’s Breath - a limited edition Whisky that let’s you breathe fire - literally.
