/
1
2
3
4
·
·
·
·
Juan Herrera
"Creativity doesn't wait for that perfect moment. It fashions its own perfect moments out of ordinary ones."
The Coors Light Permanent Spaces Guidebook I lead creation of is instrumental in how permanent bar designs in stadiums, music venues and arenas are planned and designed.
Coors Light Permanent Spaces are much more than just branded destinations: they are a series of immersive locations that encapsulate brand identity, elevate the fan/brand experience and position Coors Light as the ultimate leader in fan experiences.
Each curated environment must be carefully managed to remain cohesive and relevant but can also evolve to fit the surrounding tone. This book gives the direction, assets and tools that work together to create a permanent space that stays true to our message, reinforces our brand and is uniquely Coors Light.